Dura Matt Premium

Dura Matt Premium

Dura Matt Premium is a high-performance washable matt emulsion designed for interior walls and ceilings in environments where durability, cleanability and long-lasting appearance are essential.

Developed for both professional decorators and demanding commercial environments, Dura Matt provides a smooth uniform matt finish combined with exceptional scrub resistance and significantly improved durability compared to standard trade emulsions.

The advanced water-based formulation contains increased titanium dioxide content for stronger opacity and more consistent coverage, making it suitable for both large-scale commercial decorating and premium residential interiors.

What It Does

• Provides a durable smooth matt decorative finish.
• Creates a highly washable and scrub-resistant surface.
• Helps resist staining and surface marking.
• Delivers excellent opacity and coverage.
• Suitable for high-traffic interior environments.

Why Choose Dura Matt Premium?

• Exceptional durability: designed to be up to 50 times more durable than standard trade emulsions.
• Class 1 scrub resistance: suitable for regular cleaning and maintenance programmes.
• Enhanced opacity: formulated with increased titanium dioxide for stronger hiding power.
• Professional finish quality: delivers a smooth modern matt appearance.
• Easy spray application: specially formulated for efficient spray, roller or brush use.

Where It Can Be Used

• Interior plaster walls
• Ceilings and drywall systems
• Commercial offices
• Schools and colleges
• Hospitals and healthcare facilities
• Hotels and hospitality venues
• Residential interiors

Ideal For

• High-traffic communal areas
• Commercial refurbishment projects
• Modern residential interiors
• Hallways and stairwells
• Public buildings
• Rental property upgrades
• Projects requiring durable washable matt finishes

Finish & Appearance

• Smooth premium matt finish.
• Designed to minimise surface reflection and flashing.
• Helps soften the appearance of minor surface imperfections.
• Suitable for both modern and traditional interiors.
• Available in white and selected lighter RAL shades.

Durability Benefits

• Class 1 scrub resistance tested to ISO 11998.
• Designed for repeated cleaning without rapid surface wear.
• Helps prevent stains from setting into the paint film.
• Suitable for high-use walls and busy internal environments.
• Improved resistance to scuffing and general wear.

Coverage & Drying

• Coverage up to approximately 16m² per litre.
• Normally recoatable within 4–6 hours.
• Touch dry times depend on temperature and humidity.
• Typically 2 coats recommended for best opacity and durability.
• Drying performance improves with good airflow and ventilation.

Application Information

• Suitable for brush, roller and spray application.
• Specially formulated for smooth spray performance.
• Apply only to clean, dry and properly prepared surfaces.
• Do not apply in excessively cold or damp conditions.
• Stir thoroughly before and during use.

Surface Preparation

• Remove loose coatings, dust and contamination before decorating.
• New plaster should be fully dry before painting.
• Previously painted surfaces should remain sound and firmly adhered.
• Glossy surfaces may require light abrasion to improve adhesion.
• Repair cracks and damaged areas before application.

Performance Advantages

• Low odour water-based technology.
• Excellent flow and levelling characteristics.
• Suitable for professional and DIY application.
• Designed for efficient large-area decorating.
• Helps maintain a cleaner fresher appearance for longer.

Good To Know

• This is a premium durable matt emulsion designed for higher wear environments.
• Coverage rates and opacity vary depending on substrate condition and colour change.
• Very dark or specialist colours may require additional coats.
• Best results are achieved on properly prepared surfaces.
• For fire-rated decorative systems, use Thermoguard Flame Retardant Topcoat systems instead.

Need A Matt Paint That Can Handle Real-World Wear?

Many standard matt emulsions quickly mark, stain or wear in busy environments. Dura Matt Premium is designed for projects where long-term appearance, cleanability and durability matter just as much as the decorative finish itself.